Allostatix - Identity

As a new company looking to promote their proprietary method of measuring the effects of stress on future health, Allostatix turned to Madison Design Group for complete branding. A grid with silhouettes and radiating circles focuses on the systems measured, while color and type generate a bright clean look that conveys health, yet stands out in a competitive health insurance market. All these combine to create a toolbox of flexible, ownable elements.