Color-ful Super Bowl Ad

If you're someone who watches the Super Bowl more for the ads that for the game, this is post for you. During the first half of last week's big game, Budweiser introduced "Eternal Optimism,” a 60- second ad highlighting Budweiser's longevity and the company's American roots through the very effective use of color. The viewer is introduced to the ad's timeline with black and white photography, then nuanced duo-toned film footage with subtle tones of the company's iconic red. Throughout the ad, that red color increases in intensity and prominence; in 1920's bow ties, 1930's era window signs and linking the brand throughout the decades and into the present. From the commercial’s earliest moments, color gave me a sense that it's was Budweiser ad. It kept me engaged, looking for that logo to verify I had it right.

Effective use of color kept me wanting more.

Want to see how the effective use of color can help your brand stand out in the crowd? Then we should talk. Madison Design Group, 859.655.9900.

Now, if you want to check out how Budweiser used color to support their brand, here’s the link:

2012 Superbowl Budweiser Ad »