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If you're someone who watches the Super Bowl more for the ads that for the game, this is post for you. During the first half of last week's big game, Budweiser introduced "Eternal Optimism,” a 60- second ad highlighting Budweiser's longevity and the company's American roots through the very effective use of color. The viewer is introduced to the ad's timeline with black and white photography, then nuanced duo-toned film footage with subtle tones of the company's iconic red. Read more »