Cincinnati Children's Hospital - Fetal Care Center

The Fetal Care Center at Cincinnati Children’s Hospital Medical Center came to Madison Design Group to evolve their brand to reflect the advanced, high-level medical care they provide. We introduced sophisticated elements, such as metallic silver ink and precise restraining lines. And since the materials target referring physicians—not patients’ families—we replaced photos of pregnant mothers with more appropriate images of technology, such as ultrasounds and MRIs. Collectively, the materials provide comprehensive, cohesive and savvy information to this niche audience.