Corporate Re-Branding - TechSolve

Overall Corporate Re-Branding

OBJECTIVE

To re-brand and develop comprehensive brand standards that allow sales personnel from different business units to leverage the corporate brand in customer communications. TechSolve, an engineering and business consultancy, hired Madison Design Group to visually interpret the company’s process improvement solutions into collateral materials for multiple divisions, developing an integrated look and feel that’s successfully used throughout various levels of the organization.  

SOLUTION

Well-defined visual brand standards for the corporate and sub-brands, including design theme, design elements, color, typography and imagery to communicate the company’s message to target audiences. These standards were then executed in effective print sales collateral for multiple divisions that visually linked to each other and the corporate brand. The resulting materials were templated so revisions can be completed by in-house staff, driving flexible and creative use within consistent brand standards.

RESULTS

TechSolve’s President wrote: “Madison has helped us redesign our corporate image. Grounded in strategy, the design communicates who TechSolve is and what we do. Our team is proud of our new identity system, as it brings together all of our lines of business into a clear, integrated format.”