Orchard Holdings - Identity

Unlike most private equity firms, Orchard Holdings stresses long-term growth and stability over short-term gain. That patient, long-range view for growing a business defines the firm’s point of differentiation and provided inspiration for Madison Design Group while developing the brand and related materials. Simple yet sophisticated images of plants were selected to represent the firm’s growth-over-the-long-term investment philosophy on their website and in their print collateral. To convey a sense of substance and style for printed pieces, high-end paper was combined with the understated elegance of engraving.