Pledger Orthopaedic Spine Center - Identity

To simplify and improve care for patients with back problems, Dr. Pledger developed an innovative approach that brought together surgeons, chiropractors, pain management specialists and psychologists in a single spine care center. Madison Design Group’s objective was to create branding that reflected the center’s hands-on, all-in-one convenience. The carefully integrated design emulated the center’s connected specialties through a sequential series of colors and related, iconic images.