Procter & Gamble - Brand Building Week

Every year, P&G celebrates innovative brand building ideas with best-in-class awards. This special event allowed Madison Design Group to reach beyond the core P&G brand to generate excitement. Hand-cut paper environments gave the corporate brand a family feel, while a blue couch and a “host” dog invited employees to “Join In.” The final campaign included a poster series, an email blast, PowerPoint and Word templates for internal communications and an internal website for employees to view finalists and watch the awards presentation.