Procter & Gamble - E-Newsletter

Through the P&G Brand Identity website, Procter & Gamble provides a storehouse of visual resources to its agencies and employees working in Marketing, External Relations and Design functions. Since Madison Design Group maintains the website, P&G asked us to develop an e-Newsletter and oversee the editorial calendar to promote the latest additions to the site and encourage repeat use. Google analytics show a strong spike in website visits after each mailing.